Marketing Channels

Our Digital Marketing Service Offerings

SEARCH | Organic (SEO)

In simple terms SEO can be thought of as showing up in Google searches (and other search engines), for search terms that are relevant to your potential customers and product or service offering. The goal of SEO is not only to get connected with customers searching for your product or service but also to have a professional appearance and customer experience in search results.

Learn About Our SEO Services

SEARCH | Paid Advertising

Paid advertising on search engines or PPC (pay per click), targets search terms (keywords) by paying search engines such as Google, Bing, and Amazon, to show up in paid areas of the search engine results page. Paid advertising is more direct and specifically targeted than SEO. Paid advertising campaigns typically show up almost immediately for the terms you specify and you have greater control over which terms you show up for. Paid advertising can yield almost immediate results, it's a good starting point while building SEO, and it works well in combination with SEO.

Learn More About our Paid Search Advertising Services

Social | Paid Advertising

Social Media Advertising on networks like Facebook, Instagram, Youtube, TikTok, Twitter, Pinterest, etc, is another incredible resource for customer acquisition. Social Media Marketing focuses more on demographics than intent, social media users reveal a lot about their personal demographics and interests. Social Media Networks also make an ideal channel for remarketing, advertising to users who have previously visited your website or shared their contact information with you.

Learn About Our Paid Social Media Marketing Services