Marketing Channels

Our Digital Marketing Service Offerings

SEARCH | Organic (SEO)

In simple terms SEO can be thought of as showing up in Google searches (and other search engines), for search terms that are relevant to your potential customers and product or service offering. SEO typically implies showing up in the non-paid search areas, there are multiple places to appear in a typical search engine results page, both paid (advertising) and organically (SEO). The goal of SEO is not only to get connected with customers searching for your product or service but also to have a professional appearance and customer experience in search results. SEO is a long term strategy to digital acquisition, it is improved over time, builds and holds momentum, and takes time to build. Factors that can affect a timeline for SEO improvement include the age of your site and URL, the history of your site and URL, and the level of competition in your area. A unique attribute of search engine marketing is the ability to gauge user intent by the words they are typing in the Search Engine.

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SEARCH | Paid Advertising

Paid advertising on search engines or PPC (pay per click), targets search terms (keywords) by paying search engines such as Google, Bing, and Amazon, to show up in paid areas of the search engine results page. Paid advertising is more direct and specifically targeted than SEO. Paid advertising campaigns typically show up almost immediately for the terms you specify and you have greater control over which terms you show up for. Paid advertising can yield almost immediate results, it's a good starting point while building SEO, and it works well in combination with SEO.

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Social | Paid Advertising

Social Media Advertising on networks like Facebook, Instagram, Youtube, TikTok, Twitter, Pinterest, etc, is another incredible resource for customer acquisition. Social Media Marketing focuses more on demographics than intent, social media users reveal a lot about their personal demographics and interests. Social Media Networks also make an ideal channel for remarketing, advertising to users who have previously visited your website or shared their contact information with you.

Learn More About our Paid Social Media Marketing Services