How Lighthouse scores affect your Law Firms Website

Every website is a piece of technology. They are designed differently, some perform faster than others, and depending on how they were built they can age differently. What does this mean for your law firm's site? Is it affecting your user's experience? Is it affecting how long potential clients stay on your site? Does my website's specs affect whether or not your firm's page shows up on Google?

In this article we will try to answer a few questions:

• What are lighthouse scores?
• What do lighthouse scores mean for my firm's website?
• How to run a lighthouse test on my firm’s site?
• How do I increase my firm’s lighthouse scores?

What are lighthouse scores?

Lighthouse scores consist of 5 categories. Performance, Accessibility, Best Practices, SEO(search engine optimization), and Progressive Web App. Performance is best thought of as how quickly your site is predicted to load anytime a user attempts to load it. Accessibility is a metric that measures how accessible your site is for someone with disabilities. Best Practices is a measurement of the 'health of the website' and places where you can improve the code of the website. SEO ensures that the page is optimized for search results rankings. Progressive Web Apps are not typically used by law firms. These are larger companies that have apps like Twitter and Hilton. The scores are showing you a measurement of how Google views your law firms site.The scores give you an idea of how to better improve your site so to show up for searches.Google wants to show the fastest and most relevant sites to its users so that they continue to use their site for searching.This means that Google likes for your site to load quickly and efficiently(performance and best practices), have those with disabilities use your site(accessibility), and show up for relevant searches(SEO).Your firm wants to be“ in the green.”This means receiving a score between 90 - 100 on each metric.This greatly increases the chances of your site showing up on a search.

In contrast to the being in the green, below is an example of a website that has room to improve. You can run your lighthouse score on your own!This can be done by the following steps:

How to run a lighthouse test on my firm’s site?

• 1. Download Google Chrome for Desktop.
• 2. In Google Chrome, go to the URL you want to audit.You can audit any URL on the web.
• 3. Open Chrome DevTools.(right click on the page and click inspect at the bottom of the list)
• 4. Click the Lighthouse tab.
• 5. Click“ Analyze Page Load”(this should take about 60 seconds)
• 6. Receive your scores.
• Based on the results, you now have areas of your site you could improve.

How do I increase my firm’s lighthouse scores?

How could you increase your law firm's website’s lighthouse scores so that Google favors you in searches? You could increase performance several ways. You could rewrite and maintain your site's code to better fit Google’s ever evolving standards. You could be sure that your site's content is written in a way that a screen reader is easily able to read to someone with a disability. You could read about, implement and maintain changes to the written content structure to improve SEO. Or you could let experts handle all of that. Technologic has a proven track record of bringing in more business by way of online acquisition.Our websites are top of the line and maintained to stay top of the line.We do not just take your advertising budget and spend, spend, spend. We are constantly monitoring our efforts so that we can bring your firm’ s cost per case acquisition down!Do you not know your firm 's cost per case acquisition? Well, let our team help you figure that out!